What is the marketing mix?

Answer 1

The market mix is often referred to as the 4 Ps or the 7 Ps, which are in order:

1. Product
2. Price
3. Place
4. Promotion
5. People
6. Process
7. Physical Evidence

The term marketing mix was coined by Neil Borden in 1948 in an article entitled "the concept of the marketing mix" which referred to the 4 or 7 Ps as ingredients within a marketing recipe, which can be use to follow existing recipes, or create new recipes.

There is a good infographic called 'The Marketing Mix Made Easy' which explains the marketing mix in more detail, you can find this at http://www.zeno-marketing.co.uk/marketing-clinic/2012/7/5/marketing-mix-made-easy.html

Answer 2

Marketing mix is a combination of the factors that can be controlled by a given company to influence the consumers into purchase its products.