The first element in the marketing mix is the product.
Marketing Mix
The product that you are going to market.
Features of Service Marketing. It includes the 7 p's namely- product mix, price mix, place mix, promotion mix, people mix, process mix, physical evidence mix. Unlike in marketing which has only 4 p's (product, price, place, promotion).
One of the most important parts or elements in Marketing is missing in the Marketing Mix. It's targeting or "People, in the Nine P's of Marketing. The Marketing Mix includes Product, Price, Promotion and Place but does not include "People" or Targeting. Add STP and you have Segmentation, Targeting and Positioning.
Decisions at the first level of product management involve the marketing mix for an individual brand/product. These decisions are the responsibility of a brand manager (sometimes called a product manager).
Marketing Mix
The product that you are going to market.
Features of Service Marketing. It includes the 7 p's namely- product mix, price mix, place mix, promotion mix, people mix, process mix, physical evidence mix. Unlike in marketing which has only 4 p's (product, price, place, promotion).
Decisions at the first level of product management involve the marketing mix for an individual brand/product. These decisions are the responsibility of a brand manager (sometimes called a product manager).
One of the most important parts or elements in Marketing is missing in the Marketing Mix. It's targeting or "People, in the Nine P's of Marketing. The Marketing Mix includes Product, Price, Promotion and Place but does not include "People" or Targeting. Add STP and you have Segmentation, Targeting and Positioning.
The difference between selling and marketing mix is that selling you actually get money for the product while marketing mix is just a way of creating awareness. The two are connected in that a product has to be marketed for it to be sold.
Marketing mix remain the same for all industries, you just have to look into the PLC while determining the Mix for your product
The man role of the marketing mix is to promote a brand and create awareness. The marketing mix is summarized as 4Ps which stands for price, place, promotion and product.
The 4 PS or the 'marketing mix' are Product, Price, Place and Promotion.
The six Ps of the marketing mix are as follows: Product Price Place Promotion People Performance
product
the pricing