I saw this interview that explains a bit about the font used and why.
http://blogs.walkerart.org/design/2008/08/11/redesigning-dwell/
I have always found Avenir to be a very "friendly" font. What kind of voice do you think it has brought to the magazine, and how did you come about using Greta?
We looked at a lot of fonts. This was really where the redesign began for the design team. Everyone pulled a number of fonts that they felt could work for the magazine. This was a fun process and a good opportunity for me to learn about my team. The team got behind Avenir because of the variety of weights and because the letterforms are clean and modern. Greta also allowed us a flexible typographic family. We were the first publication in the United States to adopt it. We worked with Peter Bil'ak to create a mono-spaced version for Dwell. It's a nice complement to the other fonts and we use it primarily for captions and labeling in infographics.
I assume that your font choices helped to inform more decisions about the magazine? If the clean forms of Avenir felt sympathetic to the architecture was that the overall goal, clean and modern?
We always aim for clean and clear presentation. That sentiment has always been very authentic to Dwell. We strive to present the stories we are telling in the most compelling way. Avenir definitely speaks to that mission of the brand.
Dwell magazine primarily uses the font Arquitecta for its headings and body text. It is a modern, clean, and highly legible typeface that complements the overall design aesthetic of the magazine.
heat
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woman
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