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1. Be on the Fashion Week Schedule, cities such as New York, London, Paris, Milan, Berlin, Istanbul, Tokyo, Shanghai, and Seoul are influential on the fashion circuit

2. Have a strong press and textile industry, this includes a community that supports it and values it as part of their economy

3. Designer support/advocacy is very important, Hugo Boss is the key show in Berlin, and African designers that have shown abroad in the past supported Lagos Fashion Week this past season which brought media attention

4. A city becomes a brand in itself once designers attach the name to their label this can drive shopping tourism in favor of key fashion cities

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