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Levis Strauss & Co. was founded in 1853. Levi Strauss received six dollars -in gold dust for his first pair of jeans.
Miners do not and are not allowed to melt gold into money.
They were gold miners
They worked in a gold mine for a company mining for gold.
Gold was and is a valuable metal and a sign of wealth, so when gold was discovered in California, word travelled quickly. Some miners even believed stories about gold being found sitting in rivers or on the ground. If you could go somewhere and get rich just by sitting in a river or picking rocks off the ground for a few days, wouldn't you go?
Levi Strauss invented the Levi Jeans brand of denim jeans in 1853 in response to demand from gold miners for a durable and inexpensive pair of denim jeans. Strauss was 24 at the time.
Levi Strauss went to California during the gold rush. At one point he noticed that the pants of the miners were always ripping, so he bought lots of tent canvas and made pants out of them. However, since the pockets of the pants he sold ripped because of the heavy weight of the miners' tools, Strauss invented new pants that were durable yet comfortable. Jeans.
Levi's by Strauss.
Making the first jean!Levi Strauss became famous and wealthy because he saw a need and was able to meet that need in a practical way. During California's gold rush, Strauss recognized a growing need of sturdy work pants for the miners. Strauss, who had a dry goods store with David Stern, happened to have some blue demin cloth on hand, designed and sold the first pair of "Levi's" in 1850. By 1870, Strauss was a millionaire and Levi's became a household name.
afterwards gold became less and less people went to find gold. so levi strauss decide to make a change america's fasion
Strauss was a tailor who came to the CA gold camps during the Gold Rush and one of the things he noticed is that his pants began wearing out at the seams because of the dirt and water he worked to find the gold. To stop this he added metal brads at the seams so they would last longer in the harsh conditions. The other miners saw what he did and wanted their pants the same way, so he began doing this for the miners. He had found his "gold" not in a stream , but in the miners pants.
Levi Strauss.
Levi Strauss invented jeans during the California Gold Rush.
Millions came to CA, but one that is remembered is Levi Strauss and he invented the Strauss brand jean while a miner. His jeans would get wet and dirty and after awhile fall apart, so he put brads at the seams. Other miners saw his jeans and wanted them like his, so he made is "gold" in making the jeans for miners.
During the Gold Rush days, easier for outdoor life
1850's during the gold rush. He saw that his jeans were falling apart because of the water and dirt while he mined for gold. So, he added brads to support the seams. The other miners loved the idea and before he knew it he was selling his jeans.
Levi Strauss for one.