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Alan Rifkin
Owner of Shadowline Lingerie
Thank you
The Shadowline website briefly went up in early September 2010 offering the Petals line only with more lines to come. Even with that, it appeared to be a very limited initial offering and only a small fraction of what Shadowline originally had in its line. By Sept. 9, 2010, the website was back to its "Coming Soon" stage. Perhaps we will see more soon.
Velrose Lingerie has acquired Shadowline and will be able to ship late spring 2010. Look for Shadowline on the web (coming this May) and at your favorite stores. "We're using the same fabric for comfort, the same patterns for fit, and the same styles the Shadowline customers enjoy," says Alan Rifkin the new owner. For further information and updates, please go to www.ShadowlineLingerie.com .
Sadly, it seems they went out of business:
http://alexisvintage.blogspot.com/2009/05/farewell-shadowline-lingerie.html
Velrose bought the Shadowline name & equipment in Sept. 2009 so there should be new supply and designs soon.
Sadly that is true. Shadowline announced December 2008 that they were going out of business in 2009 citing tough overseas competition. Their website shut down at the end of May 2009. See http://www2.morganton.com/content/2008/dec/15/shadowline-announces-shutdown/
Unfortunate as the quality of their products, especially the softness of their nylon, was unmatched in the industry. They really needed to modernize their market approach. While well respected, their market penetration was not terribly deep and their website, though OK, needed a lot of work. Although they had updated their lines quite a bit, they probably needed to go so further and de-emphasize their more matronly wear. They also need a fresh marketing approach and a slick website.
Have not been able to confirm the reference to Velrose anywhere else on the web so I don't about that.
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