0
It's been discontinued in the US.
You can still stock up on Max Factor here:
shop.ebay..com/maxfactorladybug/m.html?_nkw=&_armrs=1&_from=&_ipg=&_trksid=p3686
---------------------------------------------------------------------------
Procter & Gamble brought the brand and TOTALLY screwed it up.
There are four basic kinds of makeup out there: mass-market, department store, trend and theatrical.
Theatrical makeup is made to hold up under hot lights for long periods of time, so it's hard to apply and uncomfortable to wear. They used to call it "greasepaint" because it was made out of grease, but now they use a "cream" base which is about the consistency of shoe polish. Let's leave that stuff out of the equation for a minute.
Next is department store makeup--Clinique, Elizabeth Arden, Lancome...very expensive, very reliable, nice to wear, and they even put some on you so you know what you're getting into before you lay your money down.
Right now you're wondering, "hey! Where's MAC and Smashbox?" Those are trend makeup, as is Revlon HIP. Very strong colors, lots of very unique colors. Most people don't wear this stuff on a daily basis, but it looks GREAT when you go dancing.
And finally there's mass market makeup like Cover Girl, L'Oreal, Maybelline and Almay. Most people have at least a little of this in their makeup case.
Max Factor was a mass market brand. Some of their items were really good, such as Erace concealer, 2000 Calorie mascara and their foundations. A lot of what they sold was "good but interchangeable"--seriously, ladies, how many mauve lipsticks and brown eyeshadows do there need to be? When P&G bought the line, they realized they had two brands of makeup that did the same thing. Cover Girl has a mauve lipstick. Max Factor has a mauve lipstick. The only difference is the container. So...they totally redid the line. They left Cover Girl the way it was. They changed Max Factor to compete with Revlon's HIP line...and ran into a huge problem: the brand lost its way in the process.
Wiki User
∙ 14y ago
Add your answer:
Earn +20 pts
What was max factor job before he made makeup?
Max Factor always worked with makeup. He started out with movie makeup before he sold "society" makeup.
What happened to Max Factor And what brand of foundation is comparable to the Pancake Stick Makeup There's been nothing like it?
Max Factor makeup was bought by Proctor & Gamble in 1991. The general consensus seems to be that Rimmel's pancake foundation has the same texture as the Max Factor Pan-Stick.
How is Max Factor's pan cake makeup activated by water?
Max Factor's pan cake makeup is hydrophillic, meaning it attracts water and instantly reacts with it.
Is the Max Factor Pan-Stik makeup appropriate for someone with oily skin?
the Max Factor Pan-Stik makeup is not recommendable for someone with oily skin
How easy is it to apply the Max Factor Pan-Stik Ultra Creamy Makeup 101 ?
The Max Factor Pan-Stik Ultra Creamy Makeup goes on smooth and is easy to apply.
Where can you buy max factor makeup?
Kmart price line target airport
What were popular makeup brands used in the 1950's by celebrities?
Max factor
Saving on Max Factor Products?
Max Factor is an upscale line of makeup products that is sold at drugstores. If you want to enjoy the benefits of Max Factor products, then be sure to find coupons for this makeup line. Coupons can be found in your local pharmacy coupon book or in the local newspaper. The best place to find Max Factor coupons is through a pharmacy coupon book. You can usually find coupons that will offer you 50% off of Max Factor products. Other coupons may give you a deal on the lipstick line from Max Factor. Some coupons even provide samples of Max Factor foundation.
Which cosmetics company is named for a Hollywood makeup artist?
Max factor
What is the inventor name that invent makeup?
The inventor who invented the word "makeup" and quite a lot of the products used today, was Max Factor.
Who invented the forst line of makeup?
Max Factor invented the first line of packaged cosmetics.
Where can one go to buy Max Factor Pan Stick online?
A Max Factor Pan Stick could be purchased online on Amazon or ebay. Alternatives include specialised websites catering to makeup and possibly even the Max Factor website
