What has the author Frank Myron Bass written?

Answer 1

Frank Myron Bass has written:

'Stochastic preference theory' -- subject(s): Consumers' preferences, Mathematical models, Stochastic processes

'The data interval bias, simultaneous casualty, and the estimation of advertising-sales relationships from annual data' -- subject(s): Advertising, Mathematical models, Sales management

'The relationship between diffusion rates, experience curves, and demand elasticities for consumer durable technological innovations' -- subject(s): Consumer Durable goods, Diffusion of innovations, Learning curve (Industrial engineering), Technological innovations

'An experimental study of relationships between attitudes, brand preference and choice' -- subject(s): Business names, Consumer's preferences, Motivation research (Marketing)

'A new product growth model for consumer durables' -- subject(s): Consumer Durable goods, Consumption (Economics), Mathematical models, New products

'Testing distributed lag models of advertising effect' -- subject(s): Advertising, Mathematical models