"We believe that we're on the face of the earth to make great products and that's not changing. We're constantly focusing on innovating. We believe in the simple, not the complex.
We believe we need to own and control the primary technologies behind the products that we make and participate only in markets where we can make a significant contribution.
We believe in saying no to thousands of projects so that we can focus on the few that are meaningful to us. We believe in deep collaboration and cross pollination in order to innovate in a way others cannot.
We don't settle for anything other than excellence in any group in the company, and we have the self-honesty to admit when we're wrong and the courage to change."
The correct term for 'what is Samsung's positioning statement' is, what is Samsung's mission statement. Samsung's mission statement is, " Inspire the world, create the future."
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Due to recent safety concerns, Toyota chose to update and reposition the brand's former positioning statement to "Let's Go Places".
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Positioning statement
"the relentless pursuit of perfection" Actually, that's a themeline or tagline, not a positioning statement. While most marketers are very tight-lipped about exposing their actual positioning statements, a positioning statement for Lexus would probably read something like this. For affluent drivers who seek luxury vehicles of the highest quality and reliability, Lexus constantly pursues the finest materials, the best technologies and the ultimate in quality control to ensure the perfect luxury vehicle experience.
the coca cola company is positioned in the the soft drinks industry.
The mathematical statement of 2-1 can be done with apples by stating "If you have 2 apples and you take away 1 apple, how many apples would you have left?" The answer would be 1 apple.
A position statement is an opinion.