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Due to recent safety concerns, Toyota chose to update and reposition the brand's former positioning statement to "Let's Go Places".
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Brand equity is the main value and brand positioning is the how you want that value/quality to be perceived.
The correct term for 'what is Samsung's positioning statement' is, what is Samsung's mission statement. Samsung's mission statement is, " Inspire the world, create the future."
Not positioning strongly enough. Under-positioning occurs when customers cannot readily identify the brand or the brand´s features. The product must stand out in the mind of the consumer.
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Brand positioning is the reason for customers to buy your brand of products in relation to other brands, whereas brand targeting refers to the target customer base that your product will get to.
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The sources of brand equity for Red Bull are: Brand Awareness: Brand Image: Packaging: Attributes: Positioning: Price:
"the relentless pursuit of perfection" Actually, that's a themeline or tagline, not a positioning statement. While most marketers are very tight-lipped about exposing their actual positioning statements, a positioning statement for Lexus would probably read something like this. For affluent drivers who seek luxury vehicles of the highest quality and reliability, Lexus constantly pursues the finest materials, the best technologies and the ultimate in quality control to ensure the perfect luxury vehicle experience.