What is Competitors pricing method?
A way of determining prices based on what competitors are selling their products for.
Which term is used to describe the offering of equal or better quality products or services at a lesser price than your competitors?
Taking pricing decision is one of the critical factors of business. to take the pricing decision a proper research needs to be carriedout such as on the product availability, competitor's pricing strategy, customer's perceived pricing, customers willingness to pay the price of the product, demand factor etc. The pricing decision influences the demand of the product in the market, the pricing strategy of the competitors, the profitabilty of the company and the most important is…
Similarity is that both tend to push the price levels `lower' Difference is in the `objective' or `orientation' or `thought' behind the pricing strategy Penetration Pricing is when the price is pegged at a rate that very price-sensitive segments find acceptable. e.g. Nokia 1100 when introduced in Indian markets. The objective is to open up newer market segments Predatory Pricing is when prices are set lower than average selling prices of industry and competitors. Objective…
Competition based pricing is a price set by a company for a product to compete with another company's pricing. Production and distribution costs are ignored to drive demand towards another brand. This method of pricing can cause a long-term decrease in product perception and decrease a product's value for future profits.
Cost-plus-pricing is one of the simpler methods of price setting. Cost-plus-marketing basically is adding a standard mark up to a product after production and distribution costs have been met. This method which ignores demand and competitor pricing is not highly recommended for a company looking for high profit margins.
Target-Profit-Pricing Target-profit-pricing method involves identifying the price at which a product will be competitive in the marketplace, defining the desired profit to be made on the product, and computing the target cost for the product by subtracting the desired profit from the competitive market price Jason
Market penetration pricing is a pricing strategy that many companies use to enter a competitive market. Market penetration pricing is usually very low and coupled with consumer incentives to gather market share. This method if done on a massive scale can cause falling costs industry wide thus allowing further penetration by further allowing the reduction of introductory prices.
a pricing method used in situations where a saleable by-product results in the manufacturing process. If the by-product has little value, and is costly to dispose of, it will probably not affect the pricing of the main product; if, on the other hand, the by-product has significant value, the manufacturer may derive a competitive advantage by charging a lower price for its main product.
Pricing policy is the method by which a store manager say decides on a sale price for a good examples; 1. cost plus pricing : taking the cost price of the good and adding the desired profit margin 2. premium pricing : if a good is in high demand, ie something with a well known brand name, then a premium price can be set as people will want to purchase the item anyway.