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In order to understand the threats and opportunities facing an organization, you need a thorough understanding of its external context, including not only its industry, but the larger environment in which it operates. The proper analysis of the external context, together with the firm-level analysis you learned in Chapter 3 (e.g., VRINE, value-chain), allow you to complete a rigorous analysis of a firm and its options. You could say that with these tools you can now perform a thorough and systematic (rather than intuitive) SWOT analysis; that is, an assessment of a firm's strengths, weaknesses, opportunities, and threats.

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Q: What is External context for strategy and firm performance?
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Why is it important to monitor the macro-environment of a firm?

It is very important to monitor the macro-environment of a firm as they will directly affect the organization. These are external factors that a firm will not have control over and will affect the performance of the business.


What are advantage and disadvantage of a firm using retrenchment growth strategy?

The advantage is that the wage bill is reduced, the disadvantage of the retrenchment growth strategy is that a firm may loses employee without reaching their full potential.


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* INTERNATIONAL FIRM - simply do import and export - operates in foreign countries through licensing and franchising - managed by nationals of home country - concentrates in some countries or regions * GLOBAL FIRM - invests and is present in many countries - has affiliates, subsidiaries and branches in many countries - draws resources such as labor,capital and materials from a global pool - pursues global business strategy. * An International firm can become a global firm by pursuing global business strategy


Induced strategic behavior?

Induced strategic behavior is a top-down process that link current strategy and structure to create innovation intertwined with that strategy and structure. This form of venturing filters strategy a structural hierarchy and results in internal innovation that is highly consistent with the firm's current strategy.

Related questions

Why is it important to monitor the macro-environment of a firm?

It is very important to monitor the macro-environment of a firm as they will directly affect the organization. These are external factors that a firm will not have control over and will affect the performance of the business.


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The strategy of investors who are attempting a leveraged buyout is:


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What are advantage and disadvantage of a firm using retrenchment growth strategy?

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