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John Battelle likes wine and steak. In a blogpost (Batellemedia.com- November 9, 2004) titled the ' The Transparent (Shopping ) Society,' John Battelle speaks of shopping in a potential world where UPC labels can be scanned and read off your mobile phone. He gives the example of preparing food for a dinner party with 'Niman Ranch tri-tip' beef steak and a 'a nice cabernet.' He later points out a price comparison of a '2001 Clos Du Val Merlot'

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15y ago

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