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What is Marketing in nonprofit organizations?

Updated: 8/16/2019
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9y ago

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While a nonprofit organization, which uses its funds to help a specific population or purpose instead of for profits, is very different from for profit businesses, using similar marketing strategies is important. It is important for nonprofit organizations to aim advertising toward target audiences, have a specific brand and logo that will stand out to people, and have excellent online and offline positive public relations. Each of those marketing strategies help gain contributors and private funding.

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