What is PESTLE analysis?

Answer 1

PESTLE stands for political, economic, social, technological, legal, and environmental.

PESTLE analysis is a process, often reflected in a format type document you create, to help understand the overall market environment (market risks, market growth or decline, etc.) for a particular industry, business, product, or project. It is often a key part of strategic, marketing, and/or business planning.

PESTLE allows an organization to go in depth into their current status and weaknesses. It helps leaders better manage and define dangerous areas for the organization and greener marketing pastures.