What is Pergo flooring?

Pergo is a Swedish flooring product company noted primarily for its laminate flooring products. Pergo invented laminate flooring in the 1970s and began selling laminate flooring in the United States in 1994 under the leadership of then-president Lars von Kantzow. Even though there are many manufacturers of laminate flooring products today, many people refer to all laminate flooring as "pergo". In addition to its laminate products, Pergo introduced hardwood products into the U.S. market beginning in 2004 and will introduce similar hardwood products in Europe in 2007.