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It's called "prime time" because it's the time when more people are watching television, thus it's the time when ads are most expensive (except for the Super Bowl), and programmers try to put shows that will be popular. However, prime time is not as "prime" as it once was, because today people can watch shows anytime, with streaming.
Wiki User
∙ 8y ago
Wiki User
∙ 8y ago"Prime Time" as it stands for television is Monday through Saturday from 8pm est to 11pm & Sunday 7pm to 11pm.
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