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SWOT stands for 'Strengths, Weaknesses, Opportunities, and Threats'
Deon Jast
Wiki User
∙ 15y agoSWOT analysis is a tool for auditing an organization and its environment. It is the first stage of planning and helps marketers to focus on key issues. SWOT stands for strengths, weaknesses, opportunities, and threats. Strengths and weaknesses are internal factors. Opportunities and threats are external factors.
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