Sales Promotion. But in some systems the P is product, in others it's price. It depends on what acronym it's used in.
Victor P. Buell has written: 'Changing practices in advertising decision-making and control' -- subject(s): Advertising, Decision making
P. De Pavloff has written: 'A guide to advertising for posters and graphics' -- subject(s): Marketing, Graphic arts, Posters
S. Roland Hall has written: 'Retail advertising and selling' -- subject(s): Advertising, Retail trade, Selling 'The advertising handbook' -- subject(s): Advertising 'How to advertise' 'Retail advertising and selling, advertising, merchandise display, sales-planning, salesmanship, turnover and profit-figuring in modern retailing' -- subject(s): Advertising, Retail trade, Selling
When someone else advertise for you it is called surrogate advertising. e.g. Wal Mart advertising for Tide ( a P&G product) detergent or McDonald advertising for Coke.
Simon Broadbent has written: 'The advertiser's handbook for budget determination' -- subject(s): Advertising, Advertising media planning, Costs, Finance 'Spending advertising money' -- subject(s): Advertising, Costs, Decision making 'Accountable advertising' -- subject(s): Accounting, Advertising
Undertone - advertising company -'s population is 2,012.
S. R. Niles has written: 'Niles' advertising manual' 'Niles' advertising manual' -- subject(s): Advertising, North American newspapers
Daniel P. Stuenzi has written: 'The consumer's guide to moneymaking opportunities' -- subject(s): Classified Advertising, Consumer education, Corrupt practices, Mail-order business
Claude C. Hopkins has written: 'Scientific advertising' -- subject(s): Advertising 'My life in advertising' -- subject(s): Accessible book, Advertising, Biography
looking for the same answer :P
Charles Warner has written: 'Broadcast and cable selling' -- subject(s): Broadcast advertising, Selling 'Media selling' -- subject(s): Broadcast advertising, Internet advertising, Magazine Advertising, Newspaper Advertising, Outdoor Advertising, Selling
Fred Miller has written: 'Music in advertising' -- subject(s): Music in advertising, Radio advertising, Television advertising 'Multi-hull racing' -- subject(s): Catamarans