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Marketing
Product oriented marketing as suggested concerns itself more on the product rather than on the customer. Its advantages are usually the quality and value of their products.
Product has 3 parts which is core product, total product and amendment product and marketers add value to total product. Core product comes from manufacturer which is nothing to do with marketing and amendment product means warranty. how do they add vale to total product? it can be packaging, advertising, designing for changing customer behavior.
Service marketing is either a stand alone offering or an additional offering to a product that is meant to deliver an added value to the offering, while customer relationship management is the total effort at acquiring customers, enhancing the customers experience with satisfying added value in order to retained them over a long period of time.
Product marketing and service marketing are different in some ways. With service marketing, it's about relationship and value, and the buyer is purchasing something that is intangible, whereas with product, the buyer is purchasing an item that is tangible. Product marketing is based on a reputation of the quality of product, unlike service marketing, which is mainly based on a reputation from word of mouth. Something else that differentiates the two is that products are returnable, services aren't.
Marketing utilities are the benefits or customer value received by the user of a product. The four utilities are form, place, time and possession.
An amt added to the value of a product, equally
marketing the process of communicating thr value of a product
Because the act of processing something (changing it) usually adds value as compared to the unprocessed product.
Product oriented marketing as suggested concerns itself more on the product rather than on the customer. Its advantages are usually the quality and value of their products.
Product has 3 parts which is core product, total product and amendment product and marketers add value to total product. Core product comes from manufacturer which is nothing to do with marketing and amendment product means warranty. how do they add vale to total product? it can be packaging, advertising, designing for changing customer behavior.
Service marketing is either a stand alone offering or an additional offering to a product that is meant to deliver an added value to the offering, while customer relationship management is the total effort at acquiring customers, enhancing the customers experience with satisfying added value in order to retained them over a long period of time.
A non-value-added activity transforms a product or service in a way that adds no usefulness to the product or service.
Product marketing and service marketing are different in some ways. With service marketing, it's about relationship and value, and the buyer is purchasing something that is intangible, whereas with product, the buyer is purchasing an item that is tangible. Product marketing is based on a reputation of the quality of product, unlike service marketing, which is mainly based on a reputation from word of mouth. Something else that differentiates the two is that products are returnable, services aren't.
Product marketing deals with the first of the "4P"'s of marketing. Product marketing, as opposed to product management, deals with more outbound marketing tasks. For example, product management deals with the nuts and bolts of product development within a firm, whereas product marketing deals with marketing the product to prospects, customers, and others. Product marketing, as a job function within a firm, also differs from other marketing jobs such as Marcom or marketing communications, online marketing, advertising, marketing strategy, etc. Product marketing in a business addresses four important strategic questions:[1] * What products will be offered (i.e., the breadth and depth of the product line)? * Who will be the target customers (i.e., the boundaries of the market segments to be served)? * How will the products reach those customers (i.e., the distribution channels to be used)? * Why will customers prefer our products to those of competitors (i.e., the distinctive attributes and value to be provided)?
An activity is value-added to the extent that its performance contributes to the completion of the product or service for consumers.
David Danny Monieson has written: 'Value added as a measure of economic contribution by marketing institutions' -- subject(s): Marketing research, Value
The market value of the final product