Advertising research focuses on research regarding just advertisting while marketing research is research regarding any of the "4 P's" of marketing: product, price, place, promotion (advertising).
Marketing and advertising sound similar, but they actually are not. Advertising is actually a part of the bigger game, Marketing. Marketing encompasses complete conceptualization of a brand right from research to designing to advertising to sale.
Marketing researches markets and implements advertising to bring in customers for businesses which the sales process begins.
tell me the difference between the word advertising and marketing.
There is absolutely no relationship between marketing and marketing communication, however the relationship between marketing and marketing communication is far stronger than the relationship between marketing and marketing intelligence!!!!
Advertising is the process of spreading the word about the products and services your company offers through advertisements in newspapers, magazines, radio, and television. Marketing is the research that involves advertising, sales, public relations and customer service and satisfaction.
Marketing Research is research aimed at gathering information on all aspects of marketing. The purpose is to enhance an organisation's marketing processes and activities. As such it includes aspects such as advertising research (i.e. research looking at the effectiveness of advertising), sales research (e.g. research to look at the best sales approaches), channel research, competitor research, etc.In contrast, Market Research focuses on markets i.e. the customer or prospective customer. As a result (unless it is used as a synonym for marketing research), it won't look at aspects such as advertising effectiveness research. The focus is strictly on the market itself. It may include some sales research studies and competitor studies - in as much as these can also look at customer/prospect responses.
Marketing Research is research aimed at gathering information on all aspects of marketing. The purpose is to enhance an organisation's marketing processes and activities. As such it includes aspects such as advertising research (i.e. research looking at the effectiveness of advertising), sales research (e.g. research to look at the best sales approaches), channel research, competitor research, etc.In contrast, Market Research focuses on markets i.e. the customer or prospective customer. As a result (unless it is used as a synonym for marketing research), it won't look at aspects such as advertising effectiveness research. The focus is strictly on the market itself. It may include some sales research studies and competitor studies - in as much as these can also look at customer/prospect responses.
I have both agency and client experience. Have taught Marketing and Advertising, plus Integrated Marketing. I have created the Nine P's of Marketing. The best clients are the ones with the most experience in marketing, advertising, media, creative execution, research and other Marketing skills. They are able to understand the differences between Marketing and Advertising, and are willing to listen to the point of view of others and then make a decision.
the five relationship between purchasing and marketing
Branding is to give a product its identity where as marketing is the technique which helps the product reach its end user through various marketing techniques like promotion, advertising etc. etc.
Theres no relationship between the marketing and code of conduct
Marketing Research is broad whilst Market Research is narrow. Marketing Research is universal set whilst Market Research is the subset of the marketing research.