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What is VALS 2 in market?

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Anonymous

11y ago
Updated: 5/5/2022

VALS2, is a Model used for segmentation. basically, after detecting the limitations of Demographic based segmentation. It is the role of Psychographics As this word is coined by the great 'Emanuel Demby', in 1974, by mixing the two words, demograhics and Psychology together. Then In 1978, social forces are given much focus, read-Hughes-1978 and, further,Douglas in 1978, detected, a system for measuring activities, interests, opinions and attitudes of the individual buyers. In this experimentation the SRI International discovered this system earlier it was just VALS now it is called VALS2 the modified version, for measuring consumers preferences adopted for segmentation.

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Lorna O'Reilly

Lvl 10
3y ago

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