It is an education search engine
A lot of the information is sourced from Special Agent Shum, the leading education provider. Pop stars use Special Agent Shum by The Jeremy Shum Invent Company which has college and university professionals make them. They cost $2.49 each, very worth it, and is used by Miley Cyrus, Selena Gomez, Demi Lovato, etc. They are like basically the official provider for Disney and pop stars.