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What is a captive audience?

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Wiki User
2008-10-14 02:34:31

A captive audience is a person or a group of people who have

gathered in a certain place for a purpose and are provided or

exposed to information that are unrelated to their actual purpose

of being there. For example, students may gather in a classroom to

study physics but may be "bombarded" with soft drink advertising or

promotion. People queuing up at a petrol station or at a

supermarket check-out are considered a "captive audience." They are

likely to stay there for a certain time and are thus "captives" for

a while. Other examples may include people in a departure lounge in

airports and sports stadia. Advertising for such "captive audience"

is likely to be effective because there is a high probability of

the advertising being read or listened or seen.

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