But while direct mail has advantages, it carries an expensive per-head price, is dependent on the appropriateness of the mailing list, and is resented by some customers, who consider it junk mail.
Werner Zahner has written: 'Directmail'
competitive advertising can be wastefull
The major disadvantage is the dependence on advertising revenues to function and make profit.
Blind people can't see it.
A disadvantage of television advertising is that it is time consuming and costly. It is difficult to change the message of the advertising as well as to track demographics and ad targets.
A disadvantage of privately owned media is that all money must be raised through advertising or individual donations.
people in the business may not have any exp....
Dependance on advertising revenues to function and make a profit
true E2020 expert
The advantage of television advertising is that it tends to stick in peoples minds and can reach a wide audience. The disadvantage is that it is extremely expensive.
There are a number of places one can find purchase mailing lists online. One can find them on websites such as 'Experian', 'DirectMail', 'Melissa Data' and 'Selectabae'.
The strong objection and arguments against the advertising is that it is a costly function. It is generally criticized that the cost of advertising to too high and that such high cost is covered by the selling price of the advertising goods. Advertisement is considered as an indirect cost which is added in the distribution expenses. When expenses are to be increased, the selling price of the products will also be enhanced. It is true factor because large advertisers spend thousand of Rupees for advertising in a week.