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'One Happy Island' is Aruba's slogan. The sunny, warm climate is reflected in the sunny, warm dispositions of the island's inhabitants. The modern day Aruban is a happy blend of over 40 nationalities in addition to the original Arawak natives.
The Aruba Tourism Authority is marketing Aruba as '90,000 friends you haven't met yet'.
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What arubas nickname?
Aruba's nickname is One Happy Island. This slogan appears on every license plate. Aruba Tourism Authority's tagline to the nickname is '90,000 friends you haven't met yet.'
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