This is up to you and your specific goal for the future of your business. It's what you want your business to achieve long term. Remember, the statement is broad and not specific, and is long range. For, example: "to help people feel better about themselves through a great appearance."
The vision statement of Nestle is, "Good Food, Good Life". They are the parent company of a number of food products including chocolate chips.
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Panera Bread's vision statement is "A loaf of bread in every arm.". This is a slogan that the company adopted as their vision and mission statement in 2011.
mission statement
The vision statement of Nestle is, "Good Food, Good Life". They are the parent company of a number of food products including chocolate chips.
The vision statement of General Electric or GE is "We bring good things to life." The company however has the mission and vision of each of its segment in the industry.
"We bring good things to life"
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What is the vision statement for General Electric
What is the vision statement for General Electric
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What is the vision statement of sandals resort?
What is the vision statement for general electric
It is simple, concise, direct, easy to assimilate and attainable.
Vision Statement is the big picture--what you or the organization want to become. Mission Statement is how this vision will be implemented.