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What is a product in packaging?

Updated: 9/23/2023
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FrederickAziadzo

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11y ago

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Packaging is one of a kind of marketing mix. It is the first thing that a customer sees.

Changing the package style of the product can lead to a variety of effects on the sales, costs, brand and retail store placement.

There are several businesses that go for changing packages as a proactivestrategyto increasing sales, while others do so for cost cutting.


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