What is qualitattive methodological approach?
A qualitative methodological approach focuses on understanding and interpreting social phenomena through the collection of non-numerical data, such as interviews, observations, and textual analysis. It emphasizes exploring the meanings, experiences, and perspectives of individuals or groups, often within their natural contexts. This approach is particularly valuable for gaining in-depth insights into complex issues, allowing researchers to capture the richness of human experiences and social interactions. It contrasts with quantitative methods, which prioritize measurement and statistical analysis.