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Relevant market is used in order to identify the products and undertakings which are directly competing in a business. Therefore, the relevant market is the market where the competition takes place.

Relevant competitive market salary studies are conducted to establish and adjust pay levels as necessary.

The market analysis process includes data collection and analysis of:

• Salaries paid to jobs recruited on a local, regional or national basis

• Supply of applicants with specialized or unique skills

• Staffing needs in terms of number of vacancies and length of time to identify qualified applicants

Typically an annual survey is conducted by Human Resources They receive and analyzes relevant market data to compare the competitiveness of salaries in the market. Market surveys determine rates paid by competitors for similar jobs. A company's goal is to be competitive in the markets in which it competes. How an organization positions its pay in relation to the market is the result of balancing its ability to recruit and retain qualified applicants in relation to the budgetary resources available. As relevant labor market rates fluctuate in response to supply and demand of labor and other economic factors, pay ranges may be adjusted with the appropriate budgetary approvals.

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Q: What is a relevant market. what difference does it make when determining people's pay?
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