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A mas market tour operator will create thousands of holidays the same, i.e you buy whats on the shelf, however a specialist tour operator will put your holiday package together for you, with what you want
1. domestic tour operator 2. incoming tour operator 3. specialist tour operator 4. mass market tour operator
1. domestic tour operator 2. incoming tour operator 3. specialist tour operator 4. mass market tour operator
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A mass market tour operator is a tour operator such as Thomas Cook or Thomsons who deal with just about any type of holiday. They put together packages to suit everyones needs whether its a wild 2 weeks in party central Ibiza or a romantic weekend get away in the city of love - Paris. They cater for just about everything. A mass market tour operator supplies their customers with accommodation, transfers, transport and extra services.
kind of efficeint market
mass market specialist (aka niche market) activity and special interests independent1. independent tour operator 2. Travel agency 3. In house operators 4. Travel clubs and Incentive houses
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