answersLogoWhite

0


Best Answer

A visual metaphor, also called a pictorial metaphor, is a metaphor in which something (the metaphor's "target") that is presented visually is compared to something that belongs to another category (the metaphor's "source") of things than the first, also presented visually. As in verbal metaphors (such as "football is war" or "the world is a stage"), at least one feature or association is "mapped" from the source to the target. Often, a whole set of (interrelated) features is mapped from source to target. Visual/pictorial metaphors are used often in advertising, but also in political Cartoons and films. Many examples of visual/pictorial metaphor, as well as discussions of them, are discussed in my book Pictorial Metaphor in Advertising(Routledge 1996), which also contains references to the work of other authors who discuss metaphor in images and film, for instance the perception psychologist John Kennedy, the film scholar Trevor Whittock, and the film philosopher Noel Carroll.

Nowadays, metaphors straddling two or more modalities (language, visuals, sound, gesture ...) are beginning to receive serious scholarly attention. Metaphors in which the target and the source are in different modalities are called "multimodal metaphors." An example of the latter is an advertisement for a photo camera (target, in the visual modality) with underneath the text "supermodel" (source, in the verbal modality). For more information, see my online course *A Course in Pictorial and Multimodal Metaphor.*

In September 2009 the volume Multimodal Metaphor (Mouton de Gruyter) appeared, which I co-edited with Eduardo Urios-Aparisi. More information on this topic can be found on the Adventures in Multimodality (AIM) blog [Contribution by Charles Forceville.]

User Avatar

Wiki User

โˆ™ 2012-06-04 18:57:41
This answer is:
๐Ÿ™
0
๐Ÿคจ
0
๐Ÿ˜ฎ
0
User Avatar

Add your answer:

Earn +20 pts
Q: What is a visual metaphor?
Write your answer...
Submit
Related questions

What are the Literary Elements for Dunbar's poem sympathy?

it has metaphor, alliteration, visual imagery and personification!


Example fo a metaphor?

He was a bear. Using a visual picture to describe something or someone else.


What is the Metaphor in Listening to Grownups Quarreling?

claws of rain. The rain is being compared to claws. this creates a clear visual image of the rain pouring


What is a visual metaphor for Oedipus in 'Oedipus Rex'?

A mistake in a contact lens prescription is a visual metaphor for Oedipus in "Oedipus Rex" by Sophocles (495 B.C.E. - 405 B.C.E.).Specifically, Oedipus is mistaken about his self-identity. That his start point is off makes everything else off in his life. The same may be said of an individual whose contact lens prescription is incorrect.


What is visual metaphors?

A visual metaphor, also called a pictorial metaphor, is a metaphor in which something (the metaphor's "target") that is presented visually is compared to something that belongs to another category (the metaphor's "source") of things than the first, also presented visually. As in verbal metaphors (such as "football is war" or "the world is a stage"), at least one feature or association is "mapped" from the source to the target. Often, a whole set of (interrelated) features is mapped from source to target. Visual/pictorial metaphors are used often in advertising, but also in political Cartoons and films. Many examples of visual/pictorial metaphor, as well as discussions of them, are discussed in my book Pictorial Metaphor in Advertising(Routledge 1996), which also contains references to the work of other authors who discuss metaphor in images and film, for instance the perception psychologist John Kennedy, the film scholar Trevor Whittock, and the film philosopher Noel Carroll.Nowadays, metaphors straddling two or more modalities (language, visuals, sound, gesture ...) are beginning to receive serious scholarly attention. Metaphors in which the target and the source are in different modalities are called "multimodal metaphors." An example of the latter is an advertisement for a photo camera (target, in the visual modality) with underneath the text "supermodel" (source, in the verbal modality). For more information, see my online course *A Course in Pictorial and Multimodal Metaphor.*In September 2009 the volume Multimodal Metaphor (Mouton de Gruyter) appeared, which I co-edited with Eduardo Urios-Aparisi. More information on this topic can be found on the Adventures in Multimodality (AIM) blog [Contribution by Charles Forceville.]


What is a metaphor for a metaphor?

A metaphor for a metaphor?! A1: there isn't such thing it is just called a metaphor. A2: Alfred Jarry called it a pataphor...


Is The teacher was a raging lion a metaphor or a simile?

A metaphor, a simile uses the words like or as.


How is an implied metaphor different from a regular metaphor?

Implied metaphor is when it gives you the metaphor but doesn't tell what the subject is. A regular metaphor tells you the subject of it.


Is my brother was boiling mad a simile or metaphor?

Its a metaphor


Is was a a similie or metaphor?

Metaphor


What is 'metaphor' when translated from English to Spanish?

metaphor = metáfora


What is a metaphor joke?

What is a metaphor???Answer: To keep the cows in!!!!Metaphor~ meadow for??get it??? LOL


Is Frank's heart a open book a metaphor or a simile?

metaphor


What is a explicit metaphor?

An explicit metaphor is a metaphor that is fully explained in great detail. Unlike an implicit metaphor, which the meaning has to be implied.


What is a metaphor what is a metaphor?

A metaphor compares 2 things without us like or as


Is there a metaphor in the bad beginning?

no there is no metaphor in the bad beginning


Seasons are celebrations is this statement a simile or metaphor?

Metaphor; no like or as.


What is a seashell metaphor?

a metaphor that has seashells in it


Which choice is a metaphor?

Which choice is a metaphor?


Can you explain a metaphor?

explain metaphor


What is a metaphor for jubilance?

a metaphor for jubilance


What is a metaphor for intelligent?

what is the metaphor for honest


Is he is the apple of my eye a metaphor?

Metaphor


What is a metaphor for the sky?

metaphor sky


What is the metaphor of ant?

There is no single metaphor for an ant. A metaphor is a writing device created by an author.