answersLogoWhite

0


Best Answer

A visual metaphor, also called a pictorial metaphor, is a metaphor in which something (the metaphor's "target") that is presented visually is compared to something that belongs to another category (the metaphor's "source") of things than the first, also presented visually. As in verbal metaphors (such as "football is war" or "the world is a stage"), at least one feature or association is "mapped" from the source to the target. Often, a whole set of (interrelated) features is mapped from source to target. Visual/pictorial metaphors are used often in advertising, but also in political Cartoons and films. Many examples of visual/pictorial metaphor, as well as discussions of them, are discussed in my book Pictorial Metaphor in Advertising(Routledge 1996), which also contains references to the work of other authors who discuss metaphor in images and film, for instance the perception psychologist John Kennedy, the film scholar Trevor Whittock, and the film philosopher Noel Carroll.

Nowadays, metaphors straddling two or more modalities (language, visuals, sound, gesture ...) are beginning to receive serious scholarly attention. Metaphors in which the target and the source are in different modalities are called "multimodal metaphors." An example of the latter is an advertisement for a photo camera (target, in the visual modality) with underneath the text "supermodel" (source, in the verbal modality). For more information, see my online course *A Course in Pictorial and Multimodal Metaphor.*

In September 2009 the volume Multimodal Metaphor (Mouton de Gruyter) appeared, which I co-edited with Eduardo Urios-Aparisi. More information on this topic can be found on the Adventures in Multimodality (AIM) blog [Contribution by Charles Forceville.]

User Avatar

Wiki User

11y ago
This answer is:
User Avatar

Add your answer:

Earn +20 pts
Q: What is a visual metaphor?
Write your answer...
Submit
Still have questions?
magnify glass
imp
Related questions

What is visual metaphors?

A visual metaphor, also called a pictorial metaphor, is a metaphor in which something (the metaphor's "target") that is presented visually is compared to something that belongs to another category (the metaphor's "source") of things than the first, also presented visually. As in verbal metaphors (such as "football is war" or "the world is a stage"), at least one feature or association is "mapped" from the source to the target. Often, a whole set of (interrelated) features is mapped from source to target. Visual/pictorial metaphors are used often in advertising, but also in political Cartoons and films. Many examples of visual/pictorial metaphor, as well as discussions of them, are discussed in my book Pictorial Metaphor in Advertising(Routledge 1996), which also contains references to the work of other authors who discuss metaphor in images and film, for instance the perception psychologist John Kennedy, the film scholar Trevor Whittock, and the film philosopher Noel Carroll.Nowadays, metaphors straddling two or more modalities (language, visuals, sound, gesture ...) are beginning to receive serious scholarly attention. Metaphors in which the target and the source are in different modalities are called "multimodal metaphors." An example of the latter is an advertisement for a photo camera (target, in the visual modality) with underneath the text "supermodel" (source, in the verbal modality). For more information, see my online course *A Course in Pictorial and Multimodal Metaphor.*In September 2009 the volume Multimodal Metaphor (Mouton de Gruyter) appeared, which I co-edited with Eduardo Urios-Aparisi. More information on this topic can be found on the Adventures in Multimodality (AIM) blog [Contribution by Charles Forceville.]


What is the Metaphor in Listening to Grownups Quarreling?

claws of rain. The rain is being compared to claws. this creates a clear visual image of the rain pouring


What is a visual metaphor for Oedipus in 'Oedipus Rex'?

A mistake in a contact lens prescription is a visual metaphor for Oedipus in "Oedipus Rex" by Sophocles (495 B.C.E. - 405 B.C.E.).Specifically, Oedipus is mistaken about his self-identity. That his start point is off makes everything else off in his life. The same may be said of an individual whose contact lens prescription is incorrect.


What is the tone or mood of the poem sympathy by dunbar?

It's about a caged bird trying to be free. Symbolic of black slavery.


Is my brother was boiling mad a simile or metaphor?

Its a metaphor


Is Frank's heart a open book a metaphor or a simile?

It is a metaphor.


What is walking dictionary a simile or a metaphor?

it is neither, it is personification


What are graphic elements in poetry?

Graphic elements in poetry refer to the layout and visual presentation of the words on the page. This can include line breaks, stanza breaks, spacing, and punctuation which are strategically used to enhance the meaning or mood of the poem. Graphic elements can also include the use of concrete poetry or visual poetry where the arrangement of words creates a visual image related to the poem's theme.


He was a lion in the fight.what is the figure of speech?

"He was a lion in the fight" is a metaphor.


How is an implied metaphor different from a regular metaphor?

Implied metaphor is when it gives you the metaphor but doesn't tell what the subject is. A regular metaphor tells you the subject of it.


Is Jeffrey was a walking dictionary metaphor or simile?

metaphor


What figurative language is being used in uncoiling by pat mora?

The figurative language being used in "uncoiling" by Pat Mora is a metaphor. The author is comparing the process of uncoiling something to the act of memory unfolding, gradually revealing itself. This metaphor helps to create a visual image and convey the idea of remembering past experiences.