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You have to look at multiple products, price range and different quality factors to answer this question. For instance a computer store, If you were looking for an HP laptop and you went into a computer store and all you could find was an eMachine desktop how long would you stay in that store?
If you are carrying multiple products from one vendor you are giving them (your customers) a limited choice of products. BUT it is not a GREAT SELECTION of products.
In some instances this can be a good thing, an example would be if you had them locked into an EXCLUSIVE distribution contract. Rare but it can happen! ( the iPhone and AT&T )
The real advantage of multiple vendors is selection and price range for your customers. It can also have an impact on your profits since some products will have a better profit ratio than others.
Multiple suppliers can be important too, One Supplier may be out of widget A, another supplier might have it in stock.
As well availability of products can have a major impact on your sales, an example of this would be Christmas time and you are carrying the most popular toy on the market ( Elmo anything) and you run out, but another vendor offers the second best selling toy on the market the "Incredible Talking and Bed Wetting Widget." If you didn't have the widget in stock either you might loose sales you might otherwise get.
Bottom line answer is "By offering a large choice of products and price points you increase your chances of making the sale and keeping your customers happy"
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∙ 14y ago
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