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And "island" position can be defined as follows: Island position
A print advertisement surrounded by editorial content, with no advertisements near it, so the ad stands alone on a page.

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14y ago
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1mo ago

An "island" ad in magazine advertising refers to an advertisement that stands alone on a page without any other competing ads or editorial content. For an 8x11 magazine page, an island ad would typically occupy the entire page, measuring 8 inches by 11 inches in size. It is an effective way to grab the reader's attention as there are no other distractions on the page.

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Q: What is an 'island' ad in magazine advertising and how big would it be for an 8x11 magazine page?
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