Branding consists of a set of complex branding decisions. Major brand strategy decisions involve brand positioning, brand name selection, brand sponsorship and brand development. A brand is a company’s promise to deliver a specific set of features, benefits, services and experiences consistently to buyers. However, a brand should rather be understood as a set of perceptions a consumer has about the products of a particular firm. Therefore, all branding decisions focus on the consumer.
branding is something which make your mind to choose particular thing
the importance of branding
Branding is a great technique to help you stand out from the crowd. When you brand yourself, you create a unique identity that helps you stand apart from others in your industry. Learn more at www.ventusfilms.com
Promotional apparel is clothing that carries branding and is used to advertise that brand. The branding varies fron a small badge or logo to large words, pictures to do with the brand.
double branding is oinking the companies with the original brand name. Example nestle milo Ss
It was where slave owners used branding irons (yes, the same ones used to brand cattle) in order to mark their slaves.
If your brand experiences a time when it was involved in an event that is not found socially acceptable, your brand image can be tarnished, and it can be difficult for your brand to recover from the injury.
This method of using music to introduce your brand is called "sonic branding".
Many would brand their cattle with branding-irons which would identify the cattle by brand .
According to the American Marketing Association, a brand is a "name, term, sign, symbol or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of other sellers." Branding means working on the uniqueness of your brand and making sure you get a good reputation for that brand. Quality of products or services is just as important in building a brand image, not just having a great logo design to go with your brand.
Sonic branding is the use of music and sound to help form a brand's identity, as in commercial jingles. Short "sound logos" such as the Intel tones and the McDonald's "I'm Lovin' It" are common examples of sonic branding.