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B2B gifting (short for business-to-business gifting) is the act of one company giving thoughtful, branded, or personalized gifts to stakeholders of another company that provide perceived value. Stakeholders could include clients, partners, suppliers or prospects.

Most occasions for B2B gifting have a business outcome related to the purpose of the gift such as:

  • Building Relationships: Show appreciation to loyal clients and partners.

  • Reducing Retention risk: Delight customers so they feel valued and stay longer.

  • Standing out in Sales Conversations: Leave a memorable impression with prospects.

  • Brand Positioning: Present gifts which align with your company values (e.g., sustainable, innovative, premium quality).

B2B gifting categories range from the most simple items (handwritten note and gift card) to value -added curated hampers, technology devices and memorable experiences.

So, while most people think of B2B gifting as a nice gesture, it is really a strategic relationship building tool.

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Swanandi Bansod

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4mo ago

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