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Authoritarian doctorine has determined the Mass Communication pattern for more people over a longer period of time than any other theory.

it was presented by Siebert Peterson and Schuman 1956 under being normative theories of mass communication. there are following points of authoritarian theory which will explain the function of mass media in society.

1) Press is made or placed under the control of government ruler in this system.

2) to prevent the pres form interference the ruler has five the directions to the press for not challenging or criticizing on the government .

3) press works as an instrument to strength the power of the ruler.

4) Media should do nothing that could harm the establishment of the government .

5) media should not project based moral an political values.

6) journalists or other media professionals have no right to stand against the government .

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4 normative theory of mass communication?

1. authoritarian (controlled media) 2. libertarian (free media) 3. soviet (communist) 4. social responsibility


What are the normative theories of the press?

The normative theories of the media are theories that explain how the mass media ought to operate within certain socio-political settings. In other words, they explain the relationship between the government and the media/press .The theories are authoritarian,libertarian, social responsibility and soviet communist theories of the press.


What is the Authoritarian and democratic approach towards the media?

The question aims at highlighting the point why do authoritarian Governments ( specially in Asia) try to control the media.


What country practices authoritarian media model?

China


What is the difference between authoritarian and liberitarian theory?

DIFFERENCES BETWEEN AUTHORITARIAN AND LIBERTARIAN THEORYAuthoritarian theory Media should do nothing which could undermine established authority or disturb order.Media should always be subordinate to esstablished authority.censorship can be justified to enforce these principles.LIBERTARIAN THEORYThere should be no compulsion to publish anything.publication should be free from any prior censorship.


What theory of the press that considers public criticism and dissent harmful?

Authoritarian


What theory would develop more tolerant views when he moves to a community where people are less prejudiced?

authoritarian personality theory


What is the differences between Democratic Participant Theory and the Authoritarian Theory?

The democratization or democratic participant theoryemphasizes and supports the following mentioned thing's importance:The media's multiplicity;Local nature of media;Usage of the media in small scale;De-institutionalizing media;Reciprocal part of recipient or communicator;Horizontal media;Involvement and interaction.Democratization / Democratic Participant Media Theory's staple principles are summarized by Mc Quail, in the year 1987. The principles are mentioned below:Minority-groups and individuals must be capable of enforcing the claims made by them for:Freedom of approaching to media;Freedom of asking for the service against the needs, demanded by them, to the media.Media's organization and message's content should be designed in such a way that it is not affected by the bureaucratic and political control.Media's existence should be proved in respect of the interests and need of the recipients & should not be justified in respect of interests and needs of media entity, professional workers of media or the advertisers.Communities, organizations and groups must own media individually.Participatory, small-scale and interactive types of the media have been considered of more profit in comparison to unidirectional and large-scale media. The later are taken into use by only professional-media-workers.Generally, needs of the society are not taken into consideration by the set media.Democratic Participant Media Theory considers communication or mass media as very important and should be managed by the professionals.Democratic-participant theory is in the support of following points:Freedom to associated local data.Freedom for answering backFreedom for using new communication means for the purpose of interactionFreedom of taking social-action in community, subculture's and interest-group's small-scale settings.There was a challenge given by the theory to the requirements for & desirability of centralized, uniform, professionalized, commercialized, state-controlled or high-cost media. Instead of these above mentioned media, encouragement should be given to small-scale, multiple, local, committed or non-institutional media, as these media link the senders with the receivers & also give favor to interaction's horizontal designs or patterns.Theory's practical aspects are varied and many, including alternative or underground press, micro-media's availability in the rural areas, community-cable TV, wall-posters and media designed for ethnic-minorities and women. Interaction and participation are the important concepts of the democratic participant media theory. This theory has been considered as reaction. It is expresses by this theory that the faith in a people has been broken by the disillusionment's sense with the established parties of politics & with the system of media. Media should not be taken in use for empowering and stimulating pluralistic-groups. Democratic participant theory, unlike the social-responsibility theory, focuses on the new small-media's development which the members of the group can control directly.


Authoritarian personality theory states that extreme prejudice is?

Authoritarian personality theory states that extreme prejudice is a result of a strong tendency to submit to authority, rigid adherence to conventional values, and aggression towards those who defy these values. It suggests that individuals with authoritarian personalities are more likely to express prejudice towards groups that are perceived as different or threatening.


What are the four theories of prejudice?

The four theories of prejudice are realistic conflict theory, social identity theory, authoritarian personality theory, and intergroup contact theory. These theories help to explain the origins and perpetuation of prejudice within society.


What is the differences between information theory and information media theory?

Information theory focuses on the quantification of information, studying the transmission, storage, and compression of data. Information media theory, on the other hand, examines how information is produced, distributed, and consumed in different forms of media, such as television, radio, and the internet. It looks at the impact of media on society and communication processes.


Who found that prejudiced people often show characteristics of an authoritarian personality?

Theodor Adorno, a German psychologist, along with his colleagues, found that prejudiced individuals often exhibit characteristics of an authoritarian personality in their research conducted in the 1940s. They developed the Authoritarian Personality theory, which suggests that individuals with authoritarian personalities are more likely to hold prejudiced beliefs and attitudes.