It aims at persuading the people to do certain things because other people are doing it.
He has never been a Brewer's fan, but now that the team is winning, he has jumped on the bandwagon.
The propaganda technique used in this example is bandwagon. It creates a sense of belonging and encourages individuals to join the group of people who already own the product.
the bandwagon appeal is an advertising technique that makes the claim that a product is desirable because it is being used by lots of desirable people.
the bandwagon appeal is an advertising technique that makes the claim that a product is desirable because it is being used by lots of desirable people.
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Get on the bandwagon.
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Suddenly, the whole group was on the bandwagon.
Bandwagon