What is cold-calling?

Answer 1

Cold calling is basically your typical telemarketing type of call. It is usually referred to as cold calling by the people or companies doing the calling. The term cold refers to the fact that you basically have no prior relationship with the person you are calling. The term warm calling is also frequently used when there is a small relationship between the person you are calling and yourself or the company you work for. Cold calling has a very low success rate and can be very frustrating for the person making and receiving the call.