its refers collection of all media technologies..
that are intended to reach a large audience via mass communication.....Melvin L. DeFleur is a prominent communication scholar who has written several books on communication theory and research, including "Theories of Mass Communication" and "Understanding Mass Communication." He is known for his work in media effects and communication technology.
Eric McLuhan has written: 'Theories of communication' -- subject(s): Communication 'Electric language' -- subject(s): Mass media, Philosophy, Mass media and language, Mass media and technology 'Theories of communication' -- subject(s): Communication 'Cynic Satire'
media
Steven H. Chaffee has written: 'Perspectives on Mass Communication Research: A Memorial Festschrift (Communication Research : An International Quarterly, Vol 13, No 3)' 'Using the mass media' -- subject(s): Communication, Mass media, Psychological aspects, Psychological aspects of Mass media, Social aspects of Mass media
Charles Robert Wright has written: 'Mass communication' -- subject(s): Communication, Mass media, Social aspects, Social aspects of Communication, Social aspects of Mass media
John V. Vilanilam has written: 'Reporting a Revolution' 'Education and communication' -- subject(s): Communication, Education, Economic development, Mass media 'Advertising basics!' -- subject(s): Advertising agencies, Advertising 'Communication and mass communication in India' -- subject(s): Communication, Mass media, Mass media in community development 'Science communication and development' -- subject(s): Communication in science, Communication of technical information
D. J. Crowley has written: 'Communication in history' -- subject(s): Communication, Mass media, History 'Communication in history' -- subject(s): Communication, Mass media, History
media
the process of mass communication
Mass refers to the amount of matter in an object, while media refers to the communication channels used to distribute information to a large audience, such as television, radio, and internet. Mass is a physical property, while media is a means of communication.
Mass Communication is a process of communication in a large group of people by the help of a medium.
Henriette Christrup has written: '\\' -- subject(s): Communication, Mass media, Social aspects, Social aspects of Communication, Social aspects of Mass media