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Consumers formulate images of the marketing stimuli that they are faced with; this is referred to as imagery. The perceived images that get formed may relate to the

product/service offerings and the marketing mix.

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Q: What is consumer imagery?
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What are the types of imagery?

The types of imagery are visual imagery (related to sight), auditory imagery (related to sound), olfactory imagery (related to smell), gustatory imagery (related to taste), tactile imagery (related to touch), and kinesthetic imagery (related to movement).


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There is some wonderful imagery in this book.A photographer is a master of imagery.


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What does aural imagery mean?

Aural imagery refers to descriptive language that appeals to the sense of hearing. It is used to create vivid mental images or evoke specific sounds through words, engaging the reader's auditory senses. This type of imagery helps to enhance the reader's overall sensory experience of the text.


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