The consumer insight is usually used for helping customers have an idea when they really don't know if a product is really good, or really bad. It's really useful.
If you read consumer report magazine, you are employing this information-gathering strategy in your marketing plans. This will give you insight on the consumer demands in the market as well as the relevant trends that are being used for marketing purposes.
Consumer insight is a flash of understanding on the part of a marketer regarding an unidentified or unmet need in the marketplace, or a new/better way to satisfy an existing need. It is NOT about a product or service, as Mike suggests. It's about a consumer need that isn't being met as well as it could be. The marketer's challenge, having recognized the insight, is to find a way to capitalize on the thinking that identified the need. That could lead to a product or service, of course, but the insight is independent of the solution.
Consumer buyer behavior is the process of understanding why consumers buy the products they purchase. Managers typically study consumer needs and pricing strategies for insight.
The magazine and the website of Consumer Reports is used to help consumers make informed decisions when buying goods and or services. They have been around for quite some time and do a very good job of giving regular people insight and information on all types of products.
No, 'insight' is generally used in its singular form. If you want to refer to multiple insights, you can say "pieces of insight" or "various insights."
Consumer leads are used by salespeople to help them generate sales. If a consumer has expressed an interest in a product or service, this is known as a sales lead, and the salesperson has a better chance of making a sale to such a consumer.
consumer good
Consumer characteristics are used to segment markets into workable groups
WHAT IS GENUINE INSIGHT..AN EXAMPLE? WHAT IS GENUINE INSIGHT..AN EXAMPLE?
The WPP Group is an advertising and communications company. The WPP Group provides advertising, branding, consumer insight, digital services and media services.
The word "insight" is a noun.
Probably not. Today consumer is usually used for people who buy things.