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What is customer loyalty?

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Anonymous

8y ago
Updated: 10/17/2021

CLM means that you intelligently act on customer feedback and allocate resources based on insight into how loyal they are to your company. Typically a CLM system includes the following components:

  • Customer loyalty metrics - There is some manner in which each customer's loyalty is measured so that they have individual measurements of each customer as well aggregate measurements
  • Ongoing feedback - Companies with CLM proactively gather feedback from their customers. Companies look beyond just buying patterns to dig deeper and to understand how customers really think and feel about them.
  • Systems to segment and manage - Using their customer loyalty metrics, companies utilize CLM to categorize customers based on their levels of loyalty and have different strategies for each
  • Action - Companies that utilize CLM intelligently act on customer feedback everyday. They put the data to work to improve customer loyalty.
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Erica Lakin

Lvl 10
3y ago

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