Generation of prestige and associating a brand with certain values by employing digital marketing strategies, regardless of whether these pursue other objectives such as attracting an audience to a site, or promoting a product or service.
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eBrand is a process of branding that occurs within the internet. eBrand is being activated on products, companies or people. Online branding process can be expressed on an Home Site, the search engine, social networks, etc..
It is electronically branding your company. Mainly the branding over the Internet.