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Q: What is excess information how can it generate revenue?
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What revenue measures how effectively a firm manages assets to generate revenue?

_____ measure how effectively a firm manages assets to generate revenue.


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The difference between an asset's ability to generate revenue and its ability to generate profit is generating revenue refers to the asset producing a cash flow that is linked directly to the asset. If the asset was not there, then no money would be made. Assets that generate profit do not produce cash directly, but influences consumer and competitor behavior with the intention of producing more revenues.


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