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What is exclusive distribution and will you recommend exclusive distribution for FMCGs?
Wiki User
∙ 13y ago
Exclusive distribution is when you only have one outlet/store in a given area for your product. The store can enjoy a higher margin and little competition and so may perhaps prominently place the product to encourage sales. This may help the product seem more desirable, make more money per sale, and minimize channel conflicts, but may reduce total profits.
Fast-moving consumer goods (FMCGs) are usually not distributed this way but it is reasonable to consider when manufacturing or distribution is constrained (you can't make fast enough) or to make the product seem more special in its early stages.
Wiki User
∙ 13y ago
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Will you recommand exclusive distribution with fmcgs?
The advantage of having exclusive distribution with your fmcg product is that you will have focus on your products and no other priorities getting in the way of you selling more. The disadvantage is that it will cost you more and may end up as a fixed cost which you can not manage if the turnover goes down. If you can afford exclusive - go for it
How many distribution strategies are there?
three types of distribution exclusive selective intensive
What are two examples of products of FMCGs being exclusively distributed in the market?
What are two examples of FMCGs being exclusively distributed in the market with reasons
List and describe three degrees of market coverage?
intensive distribution, exclusive distribution, and selective distribution.
The three strategic options of distribution intensity are?
intensive, exclusive and selective
Examples of exclusive distribution in Pakistan?
What is exclusive distribution and will you recommend exclusive distribution for FMCGs?
What is exclusive distribution and is it recommended for FMCGs?
Exclusive distribution is a retail strategy usually used for high-end luxury goods such as cars or jewelry where manufacturers give very few retailers rights to sell the product. Exclusive distribution is not recommended for FMCGs (fast moving consumer goods, things that can be used up in a few weeks such as soap, toothpaste or packaged food) because the goal is to sell FMCGs fast and in large quantities. If only certain retailers had rights to sell the product, only a small amount would be sold which defeats the purpose of FMCGs.
Will you recommand exclusive distribution with fmcgs?
The advantage of having exclusive distribution with your fmcg product is that you will have focus on your products and no other priorities getting in the way of you selling more. The disadvantage is that it will cost you more and may end up as a fixed cost which you can not manage if the turnover goes down. If you can afford exclusive - go for it
Examples of Products exclusively distributed in the Market and also resons?
Muhammad Kamran+923025263800SOURCE:-Marketing 301 notes and Internet searching.EXCLUSIVE DISTRIBUTION:-Exclusive distribution means openhanded a limited number of dealers the specialright to issue the company's products in their area.FMCG s:-FMCGs:- (Fast Moving Consumer Goods). are reasonably priced products that people usually buy on a standard basis, such as supermarket foods or edibles.RECOMMENDATION AS EXCLUSIVE DISTRIBUTION FOR FMCGs OR NOT:-I will not recommend exclusive distribution for FMCGs because they arerequired on regular basis and should be available in every market on most number ofshops and people should have an easy approach towards these products.EXCLUSIVELY DISTRIBUTED PRODUCTS:-1. Shell PetroleumREASON: - It is exclusively distributed due to its distribution requires financially strong dealers and dealers whose standing is well in the marketplace as well as in the civilization.And dealers must be able to hold the complex and unforeseen situation of the market.Dealers are required to have a knowledge that why Shell Petroleum is better than others.2.(DELL) COMPUTERS.REASON: - It is extensively sold out because dealers whichare present in the market to sale and service the electric and (I.T) machines and the distributors are required to be financially strong and distributors should have knowledge about electric equipments and software advancement of these machines as well.
How many distribution strategies are there?
three types of distribution exclusive selective intensive
List and describe three degrees of market coverage?
intensive distribution, exclusive distribution, and selective distribution.
Why manufacturers are constantly tempted to move from exclusive distribution or selective distribution to more intensive distribution?
Paramount
What are two examples of products of FMCGs being exclusively distributed in the market?
What are two examples of FMCGs being exclusively distributed in the market with reasons
What are the disadvantage of exclusive distribution?
Exclusive distribution generally only works for products that have a high price and high profit margin. Using this method focuses on one dealer, which is a major disadvantage.
Is the coca-cola company's distribution intensive selective or exclusive?
intensive
The three strategic options of distribution intensity are?
intensive, exclusive and selective
Is L'Oreal 's distribution intensive selective or exclusive?
it's selective by corners in stores such as bergdorf, and exclusive in the official retail stores!
