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What is factory invoice price?

Updated: 9/26/2023
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8y ago

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A piece of financial fiction.

The "factory invoice" price is supposedly the amount the factory charges the dealer for the item in question.

The thing that makes it fictional is that the factory invoice traditionally does not disclose "dealer incentives", which lower the cost the dealer must actually pay. So the most accurate answer would be that the factory invoice price is what the dealer and manufacturer want you to think the dealer paid for the car (the term is almost always used in conjunction with automobiles), so that if you can get it for the factory invoice price ()or slightly more, to account for the fact that it does cost the dealership something to stay in business: rent, electricity, etc.), you'll believe you got the best deal that you could possibly get.

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