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A good number of visitors to a website really depends on that site's target market and what is a reasonable expectation of traffic for that market. Furthermore, it's important to understand that traffic alone is not necessarily a good benchmark of a website's success. While it's important to drive traffic to a website, it's more important to ensure the traffic arriving is quality, relevant traffic that converts.A reasonable goal conversion rate for a website is 2% - that is, 2% of visitors generate a sale, lead, request, phone call or whatever goal your business has decided to measure. As you focus on increasing traffic, make sure you are attracting traffic that improves this metric. Otherwise, you're wasting your time and money bringing in disinterested people to a caompany they'll never buy from.

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