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a high involvement purchase decision is the good which cost is high and have a risk so you must research for it to avoid making the wrong choice.

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Q: What is high involvement decision making?
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What is high involvement product?

A high involvement product is a product that requires significant research, consideration, and decision-making before purchase due to its impact on the consumer's life or budget. These products often involve high financial or personal risk, such as a car, house, or education. Consumers typically spend more time evaluating these products compared to low involvement products.


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