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a higher level of demand fluctuation is the case where costumers become more sensitive to changes in prices and products and situations in the industry. a good example is the housing market in the US. before 2007, housing demand was resilient and kept increasing regardless of prices, income, quality,.... however, after the crash of 2007, home buyers were much more weary of any purchase and weighed their decisions on many factors.

in the second case, we started witnessing a higher level of demand fluctuation.

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Q: What is higher level of demand fluctuation?
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